Augmented Realty/Virtual Reality

Augmented Reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it. AR is developed into apps and used on mobile devices to blend digital components into the real world in such a way that they enhance one another, but can also be told apart easily.

AR technology is quickly coming into the mainstream. It is used to display score overlays on telecasted sports games and pop out 3D emails, photos or text messages on mobile devices.

Virtual Reality (VR) is an artificial, computer-generated simulation or recreation of a real life environment or situation. It immerses the user by making them feel like they are experiencing the simulated reality firsthand, primarily by stimulating their vision and hearing. VR is typically achieved by wearing a headset equipped with the technology, and is used prominently in two different ways:

  • To create and enhance an imaginary reality for gaming, entertainment, and play (Such as video and computer games, or 3D movies, head-mounted display).
  • To enhance training for real-life environments by creating a simulation of reality where people can practice beforehand (Such as flight simulators for pilots).